Bangun Citra Irawan is a company run by the greatest man I know, my dad. So when he rattled me for a logo and a brand system, I delivered one to him without hesitation.
BCI aims to be beyond the norm, to stand out above all else. The company wanted to not feel rigid, so we looked to something that exudes future-facing. BCI was never about one product, but many variations of services.
The rounded approach was favored, with the yellow dot representing the morning sun. The brand system features a strong blue, paired with a dark and light shade for official purposes. Additionally, the batik pattern uses assets present in the logo to extend the branding while staying true to our Indonesian roots
